PR Equals Free Publicity

Posted by michelles

There are three key areas of public relations you can use to boost your advertising results ten-fold over your paid advertising.

The key to public relations lie in:

  • Public relation or publicity
  • Merchandising
  • Promotions

With a solid plan in place that encompasses all these areas, you’ll have a great approach to use public relations in the best way possible.

Public relations include all that is the media. Don’t limit yourself. The attention of newspapers, television, radio, magazines, bloggers, ezines and more are all equally powerful. Online marketing is just as, if not more, important as conventional media.

Here are the steps to get noticed by the media:

 

1. Put together a press release for your company. The press release should be relevant to your target market and address consumer interest, not just announce your business.

 

2. Compact your press release to include one hook and one angle. Choose the most attention-getting to make sure the media person you are sending it to is interested in reading it.

 

3. Put your press release in professional formatting. With press releases you need a dateline, the most important information at the top, facts, figures and wrap it up with contact details including who and how. Print the press release on your letterhead.

 

4. Send your press release to all television and radio stations, local and metro newspapers, national newspapers, industry magazines, and any other form of media that reaches your target market. Don’t forgot to include relevant blogs, ezines, press release submission sites and to industry professionals.

 

More importantly than a perfect press release is to make sure you have addressed the needs of your target market in the products/services you offer and made that clear in the press release. If you are provided people a solution to a problem, a way to avoid a problem and an opportunity to enhance their life the media and public will be interested.

 

If you have a connection (or the ability to get a connection) with a celebrity, this can practically guarantee you’ll get attention. Make sure you are offered newsworthy information, and then follow up with media outlets to make sure they are publicizing that information.

 

“One of the most powerful techniques every business should use is free publicity. As the name implies, there is no cost, just the time and effort required to attract attention to your business.” Jay Abraham

 

Our GUIDED TOUR can show you how to put together press releases that work! Check out how the pro’s do it and craft the perfect press releases for your business.

 

READY TO TAKE A TEST DRIVE?

Download my FREE e-book “The Hidden Profits” at https://MichelleSalinas.com

 

Attend a FREE webinar for proven strategies and actionable steps to increase your cash flow! Register at https://thedigitaledge.clickmeeting.com

 

 

Make it Pop!

Posted by michelles

 

There are 5 major components to good advertising copy: (The order of these is essential to success)

  • Command Attention
  • Showcase Benefits of Products/Services
  • Prove the Benefits
  • Persuade People to Embrace the Benefits
  • Call to Action

Advertising is sales in print. So, you need to think about the unique benefits your products/services offer and showcase that in a persuasive way. You need to emphasize results, not features.

 

Let’s take a minute to talk about each of these components:

1. Command Attention: This is usually accomplished with the headline. You need an attention-getter that makes people want to know more about your products/services. The best headlines give a vivid portrayal of the benefits or show how a problem can be avoided with your products/services. The headline is the advertisement for the advertisement.

 

2. Showcase Benefits: You have to showcase the benefits of your products and services and, more importantly, show how they will solve or prevent a problem. They need to know what’s in it for them. Include useful, factual and clear information to show precisely what the benefits are and how they are going to help the customer.

 

3. Offer Proof: This is where you prove what the advertisement is offering. You need to establish you have a method to deliver. Consider information that establishes credibility and past performance.

 

4. Persuade: You need to add compelling reasons for your potential customers to purchase your products/services. Use a hard sell approach and create scarcity. This will enact your potential customers to feel like they have to act now. Which leads into the last component.

 

5. Call to Action: You need to compel your potential customers to DO something. They need to check out your site, sign up for your newsletter, purchase your products, contact you about services…something.  Offer a freebie-a booklet, sample, product, bonus, demo, consult, limited time price…the list goes on. There are lots of ways to get potential customers excited about ordering and help them feel like they are getting an amazing deal.

 

Good advertisements include all of these components and are not complete without any of them. You can sit down and think through any one of these components, then figure out how to best place them together for the most effectiveness. We can help you with this too. Try our GUIDED TOUR to learn how to put together great advertisements from some of the best in the business.

 

READY TO TAKE A TEST DRIVE?

Download my FREE e-book “The Hidden Profits” at https://MichelleSalinas.com

Attend a FREE webinar for proven strategies and actionable steps to increase your cash flow! Register at https://thedigitaledge.clickmeeting.com

 

Turn Prospects into Customers Overnight

Posted by michelles

Today I’d like to talk about how to turn prospects into customers and retain them for future marketing. While, your marketing is doing its job, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:

  • Inviting
  • Informative
  • Enjoyable

The biggest fear of most new customers is the dread buyer’s remorse. You want to avoid this at all costs, and this should be mitigated if you’ve provided a quality product/service that delivers on the marketing claims you’ve made.

However, this can still occur. There are two ways to deal with this:

  • Offer to refund money-no questions asked
  • Offer a bonus they can keep even if they return the product

These offers alone will also mitigate buyer’s remorse because the customer will trust you more, just for offering these things.

There are number of other ways to turn a prospect into a customer:

 

  1. Offer a special price as an opportunity for you to test the market.

 

  1. Offer a lower price with the reason of pushing inventory to pay a tax bill, for your kid’s’ braces, or another tangible reason. Customers love that this makes you feel so much more human.

 

  1. Offer a referral incentive.

 

  1. Offer a smaller, more inexpensive product first to build trust.

 

  1. Offer package deals.

 

  1. Offer to charge less for their first purchase if they become a repeat customer.

 

  1. Offer extra incentives-longer warranties, free bonuses if ordered by a set date.

 

  1. Offer financing options, if applicable.

 

  1. Offer a bonus if they pay in full.

 

  1. Offer special packaging or delivery.

 

  1. Offer “name your own price” incentives.

 

  1. Offer comparative data or other comparison tools.

 

  1. Offer a trade-up or upgrade to something they already have.

 

  1. Offer additional, educational information to help them make the decision.

 

The options really are as limitless as you make it. You can use these or other ideas to find what works the best for your business, products/service and target market. Remember this…

By making it inviting, easy, informative, non-threatening, educational, inspiring and fun to do business with you, you’ll loft your company above the competition.” Jay Abraham

Need help with figuring out the best strategy for converting prospects into customers? Our GUIDED TOUR gives you exclusive access to the mountain of resources and tools, along with information from some of the greatest marketing minds on Earth.

 

READY TO TAKE A TEST DRIVE?

Download my FREE e-book “The Hidden Profits” at https://MichelleSalinas.com

 

Attend a FREE webinar for proven strategies and actionable steps to increase your cash flow!
Register at https://thedigitaledge.clickmeeting.com

 

 

 

Gather the Troops

Posted by michelles

Today I’d like to chat about the different types of support staff you need and what makes them so important.

There are essentially three key roles that need to be filled to set your business up for success:

  • The Technician
  • The Manager
  • The Entrepreneur

All of these roles need to be played simultaneously by different people with the right talents. It’s all about balance.

 

The Technician

This person represents the present and all that needs to be done for the physical aspects of the business building process. They are the “doer”. This is usually the most visible person of the entire operation.

 

The Manager

This person represents the past and works to fix problems through learning from past mistakes. They are the practical side of the business and is in charge of putting together the business and overseeing the planning.

 

The Entrepreneur

This person represents the future and the vision for the business. They are responsible for the creative side of the business and are always considering ways to enhance products/service, business image, branding and more.

 

All three of these characters are essential in the success of any business and to build a solid foundation from the start, you need to work harder to find the right people to put in these roles. Obviously, you need to be one of these key people, but ensure you find the role that fits your skills and talents, not necessarily what you THINK you should be doing.

 

This may be a hard process for you as you will need to relinquish some control over the business and instill trust in people to allow them to do their jobs.

 

Remember, our business coaches can help you through this entire process and teach you how to avoid falling victim to e-myths when you try our GUIDED TOUR.

 

🔺 READY TO TAKE A TEST DRIVE?

Download my FREE e-book “The Hidden Profits” at https://MichelleSalinas.com

Attend a FREE webinar for proven strategies and actionable steps to increase your cash flow!
Register at https://thedigitaledge.clickmeeting.com

 

 

Are You Aiding & Abetting E-Myths?

Posted by michelles

We are going to embark upon a journey through the world of e-myths and debunk them to help you avoid falling into the e-myth trap.

First, let’s take a minute to talk about what an e-myth is. An entrepreneurial myth, or e-myth, is an assumption that anyone can succeed at business with:

  • Desire
  • Some capital
  • Projected a targeted profit

This sounds great, but it just not realistic. Think of starting a business as a marathon. Sure, everyone starts out of the gate at record pace, but after a few miles people start slowing and some drop out entirely. Building a successful business takes stamina and agility.

The reality is that there are many different facets to a successful business and none of them can be ignored if you plan to find success.

Let’s take a minute to talk about entrepreneurial seizure. This defines the roller coaster of emotions that comes with starting, nurturing and the potential failure of a business.

The emotions that occur, in order, are:

  • Exhilaration
  • Exhaustion
  • Despair
  • Sense of self-loss

This is usually cause by the e-myths and assumptions we talked about. You can get your hopes so high on instant success that even the smallest lag and you are sent into an emotional tailspin. This is also brought on by the stark realization that you can’t do it all and will need help in the areas where you don’t have the knowledge. Now, faced with limited choices you may feel like you need to back out and hide, but don’t do this. Use our GUIDED TOUR to get the business coaching you need to avoid feeling overwhelmed and defeated.

 

🔺 READY TO TAKE A TEST DRIVE?

Download my FREE e-book “The Hidden Profits” at https://MichelleSalinas.com

Attend a FREE webinar for proven strategies and actionable steps to increase your cash flow!
Register at https://thedigitaledge.clickmeeting.com